Kepak launches loyalty programme for foodservice operators

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Meat supplier Kepak has launched a new online customer loyalty programme for foodservice customers.

The ‘Food Alliance’ programme rewards selected Kepak foodservice customers when ordering Kepak/Big Al’s Foodservice branded products.

Cusomters such as food-to-go retailers, fast food operators, pubs, restaurants, coffee shops and hotels can earn points, which can be redeemed for a range of personal and business items such as catering equipment, digital marketing tools, spa breaks, family fun days and holidays. Operators can also donate their points to the Jack & Jill foundation and Kepak will match their donation.

Bláthnaid Ni Fhátharta, marketing director for Kepak Foodservice & Corporate Communications, said: "We’ve always appreciated repeat business from our loyal customers. The Food Alliance programme now enables Kepak to give back in a meaningful way to those customers and thank them for their dedication to our products.

“Kepak continually explores ways to innovate and deliver solutions that will help forward-thinking foodservice operators drive customer loyalty and ancillary revenues. Our research has revealed that a wide range of business focused rewards and services was the most important aspect of a loyalty programme to our members.”

The programme is free to join. Kepak says it is disrupting the traditional customer-loyalty model by not only rewarding operator purchases but also rewarding them for attending training programmes or participating in market research via surveys.

Kepak works with Quality Assured cattle, sheep and pig farmers to source its products.

Tags: meat kepak