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Aldi sells highest number of Bord Bia Q Mark products

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Aldi sells highest number of Bord Bia Q Mark products

The most recent survey of fresh meat in Irish supermarkets has revealed that Aldi sells the highest proportion of fresh Irish meat labelled with the Bord Bia Quality Assurance Mark. Bord Bia's Retail Audit on the Bord Bia Quality Assurance Mark found that 85 per cent of Aldi's fresh meat range displayed the Quality Assurance Mark, giving Aldi the highest ranking of the nine supermarkets and convenience store chains surveyed.

The comprehensive in-store survey, which was carried out in December 2017 by independent auditors on behalf of Bord Bia, calculated the percentage of individual bacon, beef, burgers, chicken, cooked ham, duck, lamb, pork, rashers, sausages and turkey products available carrying the Bord Bia Quality Assurance Mark.
Aldi sells 133,000 units of Bord Bia Quality Assured Irish mince weekly, 109,000 units of Bord Bia Quality Assured Irish steak, as well as 63,000 Quality Assured Irish whole chickens.

Recent research by Bord Bia highlighted the confidence placed by Irish consumers in products bearing the Quality Mark. The research found that 90 per cent of Irish consumers recognise the Quality Mark, while 73 per cent of Irish shoppers are willing to pay a premium of up to 10 per cent to ensure they are buying accredited Irish products.

Aldi's group buying director, Finbar McCarthy commented: "We know that buying Irish is important to our customers and we have invested heavily in our local fresh meat offering to ensure that it is sourced from and 100 per cent traceable to farms in the Republic of Ireland."