Kerrygold has launched a new campaign as part of a major global expansion drive for Ireland’s largest food exports, which will reach over 36 million people worldwide.
The digital campaign, titled ‘A True Taste of Kerrygold’, puts Ireland’s grass-fed family farming system in the spotlight. The campaign will roll out globally, including Ireland, UK, US and Germany. Kerrygold is currently the market leader in Germany where a block of Kerrygold butter sells faster than any other food brand on supermarket shelves. Kerrygold is also the number two butter brand in the large-scale US market where it has enjoyed double digit volume growth for over 10 years.
The authenticity of Kerrygold and its roots back to the heritage and tradition of Irish dairy farming are presented in the creative. Three Irish farming families play a starring role in this charming and evocative campaign – the Cleary’s from Waterford, the McKenna’s from Monaghan and the Crowley’s from West Cork.
Commenting on the campaign, Róisín Hennerty, Managing Director of Ornua Foods said: “This new global campaign is a stand-out moment for Kerrygold on the world stage and a celebration of the daily dedication and commitment of farmers throughout Ireland which underpins its success. For decades Kerrygold has been synonymous with the benefits of grass-fed dairy and has authentically told the story of Irish dairy farming to the world."