€10,000 prize fund for AXA Farm Hero


AXA is rolling out a new nationwide campaign to find Ireland’s Farm Hero, with a prize fund of €10,000!

Ireland’s largest general insurance company, AXA Insurance dac, will celebrate national farm heroes at the 2019 National Ploughing Championships, where their ‘guest of honour’ on the stand will be Gordan Elliot’s two-time Grand National winner Tiger Roll. Focused on making a difference in customers’ lives, AXA is rolling out a new nationwide campaign to find Ireland’s Farm Hero. With a prize fund of €10,000, AXA is looking to honour someone who goes above and beyond in their local community. The competition is open to individuals from farming families across Ireland. Nominate a neighbour, family member or yourself online at http://www.axa.ie/farmhero
“A Farm Hero is someone who goes out of their way to help their neighbour and their community,” said Christy Doherty, Head of Farm at AXA. “The rural community in Ireland is hugely supportive of one another and we want to recognise those people and the time and energy they give to helping others. The Farm Hero might be a first aid volunteer, train the local sports team, fundraise for local causes, bring meals to older neighbours or be a support in times of crisis. We want to hear about the inspiring farmers and farm families across the country and recognise them for their time and effort.”

You can get more information on the competition from AXA’s Farm team at agri-shows throughout the summer. The closing date for nominations is September 1st, 2019. Three finalists will be selected from the nominations by a panel of judges and the winner will be revealed at the National Ploughing Championships.

AXA has an exciting schedule of events lined up for this year’s Ploughing, a highlight of which is horseracing hero Tiger Roll. “The thing about heroes is that they inspire self-belief. They help us go further, and if you’re lucky enough to know one, you’re proud to be their friend. We hope that communities will get behind the finalists and reward their efforts with great support on the day of the final. We look forward to hearing about all the great work going on nationwide and celebrating the everyday hero,” said Mr Doherty.