ASA Conference to examine risk and reward


The Agricultural Science Association (ASA) has announced the details of the 77th annual conference which takes place in the Lyrath Hotel, Kilkenny on Friday 13th September 2019.

The theme for this year’s conference, which is once again sponsored by FBD Insurance, is 'Risk and Reward: A New Era for Agri-Food'. This year, the ASA has partnered with Bord Bia to commission research on the current challenges for farmers, consumers and the trade in order to inform the future direction of the Irish agri-food industry. The findings of this research will be presented on the morning of the event and will inform the direction of a series of panel discussions and interviews throughout the day. The conference will hear from a host of Irish and international agri-food experts including: Tiffany Lee, North American Meat Institute; Mark Griffin, Secretary General, Department of Communications, Climate Action and Environment; Roisín Hennerty, Ornua Global Foods; Gerry Boyle, Teagasc; Andrew McHugh, Smart Farming Farmer; Dr. Anneline Padayachee, The Food & Nutrition Doctor; and Oisín Coughlan, Friends of the Earth. 

Amii McKeever, ASA President, said: “It is undoubtedly an incredibly challenging time for the agri-food industry and we look forward to bringing together a number of key players from across the sector to discuss how we can continue to adapt and evolve to meet these challenges. An insight-led approach is key to informing the future direction of the industry and we look forward to analysing the findings of our research and discussing how we as an industry can best move forward.” 

The conference marks the end of Amii McKeever’s tenure as ASA President. Reflecting on the last year, Amii highlighted the ASA’s role in supporting, mentoring and developing its members to ensure that the Irish agri-food industry remains at the top of its game. “The Agricultural Science graduate is now working in an environment where changes are taking place at a faster rate than ever. If we are serious about continuing to drive innovation and competitiveness in agri-food on a global scale, we must continue to invest in science and people, both of which are the lynchpins for the continuing transformation of our industry.”