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First container of Irish beef reaches China
The very first container of Irish beef has
arrived in China and, to mark the arrival,
Bord Bia and the meat supplier, ABP,
hosted a reception in Shanghai port.
The product was purchased by Beijing
Hopewise, a prominent Chinese import
company specializing on online and
foodservice sales. Hopewise supplies
JD.com, China's largest online selling
platform. Meat sales on ecommerce
platforms in China were estimated at
3.75 billion in 2017. Over 75 per cent of
meat sold online is beef, the majority of
which is imported. Bord Bia's Shanghai
office is currently rolling out a marketing
and promotional campaign to support
the sale of Irish beef online and introduce
Irish beef to wholesaler, chefs and
foodservice customers. The marketing
campaign will be run in conjunction with
TMall & JD.com, China's two largest
online platforms accounting for over 70
per cent of online sales.
OCTOBER 2018
News
www.irishfarmersmonthly.com
POETTINGER Ireland Ltd., Cashel Rd.,
Industrial Estate, Clonmel, Co. Tipperary,
+353 52 6125766, www.poettinger.ie
Ben Stokes
Area Sales Manager
+353 877 645310
Paul Wilson
Territory Manager
+353 873 748785
Innovative agricultural
technology for more than 140
years
Highest functionality and
productivity
Efficient and sustainable
farming
More success
with PÖTTINGER.
10
Mr Sun, Chairman Beijing, Hopewise; Mr Frank Fang,
Country Manager, ABP; James O'Donnell, Manager
Bord Bia China; Mr Matt Yang, GM Beijing Hopewise