JANUARY 2020 www.irishfarmersmonthly.com Feature Strong interest among farmers in Twenty20 Beef Club The initiative was created between Glanbia Ireland, Kepak Group and their farmer suppliers with the aim of improving the economic, environmental and social sustainability of calf-to-beef production. Initially, the aim was to take in 6,000 calves in the pilot year (2019). However, Glanbia Ireland’s Head of Beef Martin Ryan, explains that the programme was heavily oversubscribed.  There has been strong interest from farmers in the Twenty20 Beef Club, with the programme “heavily oversubscribed” in its first year. Matt O’Keeffe talks to Martin Ryan, Glanbia Ireland’s Head of Beef, about the initiative “There was strong interest throughout the catchment and far beyond. For many of those farmers that engaged with us, they felt it was a chance to get more certainty and predictability around the price they were getting. That was one of the attractions for farmers to join the programme,” Martin says.  “Another key influencer was the focus on calf quality. 21