Our food industry is leading us to a better future… Origin Green is Ireland’s food and drink sustainability programme. Through it, farmers and businesses commit to producing food as sustainably as possible in a way that protects and enhances our natural environment and local communities. Over 50,000 Irish farmers are part of Origin Green, including David Kinsella. As a beef farmer, one of David’s priorities is grass management. By getting his cattle out to grass earlier in the year, he achieves a longer grazing season which maximises production and reduces his environmental impact. In one year alone, David increased his grazing days by 6% - which meant 260 days outside for his herd. Through his hard work, David has reduced his carbon footprint to 2% below the national average. To learn more about how David Kinsella and other members are approaching sustainable food production, visit origingreen.ie.