background image
The winners of the 2018 Valtra Design
Challenge were announced at the EIMA
Show in Bologna, Italy. The competition
which started in April and ended on
September 23rd was targeted globally
to designers, academic design students,
design studios and automotive suppliers.
This year's challenge was to design
the multi-purpose vehicle of the future:
a machine that can handle multiple
tasks to meet future needs and that
is more efficient than today's highly
specialized machines. The first place
of the competition was awarded to the
work "VERTICAL" by Austrian design
team Benjamin Miller, Jack Morris,
and Alireza Saeedi. The jury praised
the concept as being a very creative
interpretation of the challenge theme.
"At first glance it looks very specialized,
but if you judge the complete system
instead of only the tractor, a versatile
and holistic concept for the future
emerges. The concept takes care of
everything from seeding to distribution
of food", commented jury member Hans
Philip Zachau. Second place was awarded
to Yuri Kozowski and Paulo Biondan from
Brazil for their work "V-Icon" and third place
to the "Unit"-concept by Polish designer
Tomasz Milosz. The honourable mentions
were the Finnish "Phantom"-concept and
the work "Centaur" from Germany. "Valtra
has been widely recognized for ground-
breaking and visionary industrial design.
We started the Design Challenge in order
to raise awareness of future challenges in
the agricultural community and society at
large. It is also a platform for designers to
showcase their innovations." commented
head of the jury and industrial design and
user experience manager at Valtra, Kimmo
Wihinen. "The Valtra Design Challenge is the
world´s largest design contest in agricultural
machinery and one of the biggest in the
off-road vehicle industry. The high number
of innovative and high-class entries shows
us that there is a demand for this type of
competition, and we are already working on
the theme for the next edition", he added.
Valtra Design Challenge 2018 awards multi-purpose vehicle of the future
Tomasz Milosz, Benjamin Miller,
Jack Morris and Yuri Kozowski