Twenty teams of secondary school students from around Ireland have been shortlisted to take part in the 2014 national finals of the NDC Milk It Awards.
The winning team will see their campaign transformed into a television advertisement aired on TV3 and 3e.
The NDC Milk It Awards programme aims to help teenagers learn about the nutritional benefits of the milk, yogurt and cheese food group in an engaging way. Secondary school students were challenged to set up their own ‘advertising agency’ and to create a ‘Milk It’ campaign based on a brief and guidelines.
Some 100 teams from 22 counties were shortlisted to go through to the second phase of the competition. Provided with web support, media and nutrition guidance, the students expanded their projects to show how their creative and strategic campaigns could be activated.
The judges have now selected 20 teams (10 junior and 10 senior), who have successfully won a place at the national finals, to take place later this month as part of National Dairy Week. TV personality Deric Hartigan, from 3e, will be Master of Ceremonies for the NDC Milk It Awards.