UCD launch new MSc in Food Business Strategy

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UCD Michael Smurfit Graduate Business School has launched a new MSc in Food Business Strategy, which will begin in September 2014.

The curriculum has been co-devised by UCD Smurfit School and UCD School of Agriculture and Food Science. The course will focus on developing students’ strategic perspective on doing business within the industry, as well as their understanding of the sector within which food businesses operate.
Speaking at the launch of the course, Simon Coveney, Minister for Agriculture, Food and the Marine acknowledged the employment opportunities within the agri-food sector. “The agri-food and drink sector is a driver of economic growth in Ireland. Food and drink companies in this indigenous industry employ some 50,000 people and achieved close to €10bn in exports to over 160 countries in 2013. Ireland, a country of just 4.5m people, needs agile businesses capable of world-class delivery in product, skills and customer focus.” The course is particularly suitable for those with a background in agriculture or science. Among the topics that will be covered are marketing issues; leadership approaches and global policy demands; strategic supply chain; operations management; global procurement; business sustainability; and, accounting and finance for the food sector. Professor Ciarán Ó hÓgartaigh, Dean, UCD Business, said: “The food industry is critical for Ireland and, in the context of growing demand for food, for the world. This is a unique opportunity to receive the highest quality business education, as well as to gain a deep understanding of the food sector, equipping graduates with the necessary management and strategy development and implementation skills for the domestic and international food and drink industry.”