advisors' use of digital tools and services to enable better uptake of digital technologies by European farmers.
The FAIRshare project, which is being led by Teagasc, brings together 22 partners from 15 countries across Europe.
The project consists of a mix of partners who have di erent backgrounds and skills working towards a common goal
of unlocking the benefits of digitisation for farmers and society. This project will engage, enable and empower the
independent farm advisory community, through sharing of tools, expertise and experiences.
Project Coordinator, Professor Tom Kelly from Teagasc said: "Electronic data generation, analytics and communication
technologies have the potential to enable more accurate, faster and better decision-making on farms. There is a
danger that digitisation and future innovations will be hampered unless the rural advisory community is mobilised to
take ownership of digital tools and to advocate at the user interface."
The FAIRshare project has two main objectives. Firstly, to develop an open inventory of the digital tools and services in
use internationally, this will be available to all advisors. Secondly, to create a `living lab' which empowers advisors from
across the EU to engage and interact with the online inventory.
Eamonn Farrell, ICOS Agrifood Policy Executive, ICOS.