McElderry strengthens Fendt’s Northern Ireland presence

Machinery dealership, McElderry, is boosting Fendt’s presence in the Donegal and Northern Ireland region by opening a new Fendt-dedicated depot at Lisburn.

The company’s managing director, John McElderry, says that the decision to expand the Fendt territory was driven by the ever-increasing demand for Fendt machines in coutnies Down, Armagh, Fermanagh and Tyrone. “This has arisen from our existing ability to provide back-up for Fendt products in Derry, Antrim and Donegal from our long-established base in Ballymoney, Wexford.
“Since taking on the Fendt franchise in 2003, we have seen annual sales grow from two-to-three units for Northern Ireland to 30-plus.
With today’s modern farmer/contractor always looking to maximise efficiency, we believe strongly that the highly-advanced and versatile Fendt range represents the ideal partner.”
The McElderry name has been closely involved in Northern Ireland farming for over a century – JK McElderry, the current MD’s grandfather, sold the first tractor in the region in the 1940s. “This was a big change for him, as he had previously been a breeder and dealer in Clydesdale horses – the modern tractor’s predecessor,” John explains. The dealership is now a fifth-generation family business, with John’s son, Robbie, working there, too. The company now has 26 staff, many of whom have been with the business since leaving school.
“It’s this level of loyalty and experience that has been instrumental in the business being in the position it now has in Northern Ireland’s agricultural machinery trade,” he says. The Massey Ferguson dealership was secured in 1987, a move that John believes really strengthened the company’s position in the agricultural sector. However, following Fendt’s acquisition by AGCO, McElderry was offered the Fendt franchise in 2003. At that time, he recalls, the Fendt name was little known in Northern Ireland, but a rapid realisation of the brand’s quality, together with McElderry’s commitment to it, soon changed attitudes.
“The expansion of the Fendt territory here has resulted in our decision to open a new depot at the Blaris Industrial Estate, in Lisburn, to cater for the ever-increasing demand,” John says. AGCO’s area sales manager for Fendt, Sean Gorman, is enthusiastic in his support for McElderry’s expansion. “The opening of a new dedicated outlet at Lisburn will, undoubtedly, enhance product support and help to grow the volume of Fendt tractors and machines operating on Irish farms,” he says.