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SuperValu Launch ‘Save The Bees’ campaign with the All-Ireland Pollinator Plan

One third of the food crops we grow benefit from pollination, yet 30% of bees are in danger of becoming extinct in Ireland. According to SuperValu, this will create an impact on our food supply and environment over the coming years if not addressed and in response they have launched a ‘Save The Bees’ campaign.
SuperValu has set out to help local communities, schools and families lead the way in creating an Ireland where pollinators can thrive. It is vital that bees have enough flowers to forage and safe places to use for nesting, among vegetation, the soil and

hedges. Therefore, in collaboration with the All-Ireland Pollinator Plan, SuperValu have launched their Save the Bees campaign in an effort to raise awareness of the importance of pollinators and to support the local biodiversity in communities around Ireland. The campaign will educate and empower school children to make a difference.

Every primary school in Ireland has received a SuperValu Save the Bees Pollinator Pack. This pack has been co-created with Dr Una Fitzpatrick, Head of the All Ireland Pollinator Plan and is endorsed by SuperValu TidyTowns. The SuperValu Save the Bees Pollinator pack contains guidebooks, posters and bookmarks in addition to a wildflower garden kit with native Irish seeds and a garden sign to allow every school to create their own wildflower patch which can be replicated in home gardens across Ireland.

Dr. Una Fitzpatrick, Head of the All Ireland Pollinator Plan included, “Ireland’s wild pollinators are in serious decline, but we can change this. The All-Ireland Pollinator Plan is a call to action to all of us. It is about communicating to everyone exactly how to help in the most effective way possible. The new ‘Save the Bees’ campaign epitomises this, and we are delighted to partner with SuperValu in educating and empowering children across over 3,200 primary schools on how to help change the fate of our pollinators for the better.”