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ÓR Real Irish Butter is launched across SuperValu stores nationwide

A new butter brand, ÓR Real Irish Butter has been launched by one of Ireland’s leading dairy farming co-operatives, North Cork Creameries.

Pictured are Mairead and Morty Lucey – suppliers to North Cork Creameries – with their children Anna, Ava, Mairead, James and Niamh on their farm in Kanturk

The launch took place on the farm of Mairéad and Morty Lucey, Kanturk, who are milk suppliers to North Cork Creameries. The Luceys also appear on the new ÓR Real Irish Butter website and marketing material, demonstrating the family farming background underpinning the very high quality of the new butter.

ÓR Real Irish Butter is now available for shoppers in SuperValu stores nationwide. It is made using the finest quality, naturally produced milk originating from certified grass-fed cows living on local family farms.

ÓR Real Irish Butter uses fresh cream in a gradual churning process to deliver a deliciously creamy, rich, smooth and textured butter for spreading and which also melts perfectly for cooking and baking.

ÓR is the Irish word for ‘Gold’ and is certainly appropriate for ÓR Real Irish Butter where the co-operative’s butter is already a multi-award-winning product having recently won Gold in the dairy – butter category of the 2021 Blas na hÉireann awards, as well as being a finalist in 2019 and 2020. Additionally, North Cork Creameries won the overall national Gold Q accolade at the Irish Quality Food Awards in 2019 and medals at the Great Taste Awards in both 2019 and 2020.