New interactive guide to improve visitor experience at Ploughing 2023

The smartphone guide will aid in navigating the vast site, while a search function will help to ensure that all 1,700 exhibitors are clearly identified and locatable. And the guide will also inform visitors of certain events that are taking place nearby. The ‘find-my-car’ feature will help weary walkers find their way back to their vehicles at the end of a very long day. The guide does not require any personal data to be shared, does not need to be downloaded, and there are no log-in details needed, explains co-founder of Travella Solutions, Andy Kinsella. “It works offline, so there are no connection issues, and it is compatible with android and iPhone. We have taken the very detailed event map and overlaid it onto GPS, so people can use their phones to navigate [the site]. We are delighted to introduce this cutting-edge digital guide to enhance attendee experience.”