Claas launches new Digital Experience Centre

The facilities were officially opened before the end of 2024 and form part of Claas’s digital platform, Claas connect. This brings together all Claas digital solutions into one cloud-based platform, from machine configuration and product information through to operating instructions, service advice, licence management and precision farming solutions, all seamlessly connected and accessed via a single ID log-in.
According to the company, rapid development of digital technology now available to farmers can be bewildering. The new Digital Experience Centre enables customers to use, experience and be guided through the functions and benefits of Claas connect. Visitors can also now be walked through the intelligent steering systems available on Claas products, so that they can gain a better understanding of the technology and the benefits this can bring to their business.
Speaking at the opening, Christian Radons, Claas Group executive board member with responsibility for the global service and sales business unit, reiterated the important role that Claas connect plays as an integral part of the connectivity between customers’ machines and their farm business software.
The launch of the new Digital Experience Centre follows the establishment of the new Digital Business Team at Saxham which provides both machine-mounted and office-based support for digital solutions, led by Rob Fillingham, head of digital business.