Farm Fayre recognised for excellence 

These nominations underscore Farm Fayre’s innovative approach to creating the world’s first complete farm-to-farm cattle trading ecosystem, a peer-to-peer platform that offers unmatched convenience, security, and efficiency, according to the company.
“Launching a true farm-to-farm cattle sales model, Farm Fayre combines the convenience and reliability of e-commerce with the biosecurity and animal welfare rigour demanded by today’s forward-thinking farmers,” said a company statement.
Aiming to simplify the cattle trade, Farm Fayre empowers farmers by enabling secure, transparent, and hassle-free transactions without leaving the comfort of their own farms. Built on a foundation of farmer input, the platform reimagines traditional livestock markets, replacing ‘blind buying’ with a fully informed, transparent sales process. CEO of Farm Fayre, Kevin O’Connor, commented: “These nominations reflect the hard work of our team and the trust our farmers and investors place in our vision. Farm Fayre was born out of listening to farmers – they want convenience, transparency, and security. We’re honoured to bring this solution to life with the support of early adopters and industry stakeholders who see the value in what we’re building.
“Farm Fayre’s model demonstrates profound benefits, not only for Ireland’s farmers but also for the environment. By reducing HGV kilometres by over 50 per cent, Farm Fayre’s logistics save both costs and emissions while prioritizing animal welfare. 

The platform minimises stress and handling for livestock, allowing them to thrive straight off the truck – an advancement that meets the highest standards of sustainability and animal welfare. The platform’s self-regulating environment, combined with a verification-backed, escrow-secured payment system, delivers peace of mind to buyers and sellers alike.
“Our community knows they can rely on Farm Fayre’s system to do what’s right: buyers get what they’re promised, and sellers get paid, every time,” he said.