Grow with Aldi is a ‘product accelerator and supplier development programme’ that, according to Aldi, offers the chance of a lifetime to producers keen to take their business to the next level. All entries are carefully evaluated by an expert panel of Aldi buyers. Finalist products will debut in 163 Aldi stores nationwide later this year, with winners announced in winter 2025. According to Aldi, winners benefit from invaluable mentorship, gaining insights into supply chain management, marketing strategies, and the buying process, with the potential to secure additional contracts with Aldi Ireland. The initiative is now in its eighth year.
Successful applicants will join the ranks of past Grow with ALDI success stories such as Velo Coffee, FemFuelz, Cookie Dó and Walls Honest Chips. Commenting on the initiative, Rob Horgan, owner of Velo Coffee and president of Cork Chamber said: “Grow with ALDI was a game-changer for Velo Coffee. It helped us reach a nationwide audience and connect with Irish customers like never before. The programme puts local products on shelves which drives brand recognition and Aldi’s mentorship gives businesses the support, and tools, to grow sustainably. To anyone considering applying, my advice is to go for it!”
Applications are now officially open for 2025 and will remain open until January 31, 2025. Applications can be submitted online at www.growwithaldi.ie.