The concept features energy-boosting ingredients alongside the game-changing whey protein isolate, which is clear, provides a refreshing taste, and is high in essential and branched-chain amino acids, the company says.
Arla Foods Ingredients marketing and business development manager – South America, Cido Silveira, said: “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. Progamer allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.
A 310ml can of the Progamer beverage concept features 15g of protein, including 3,767mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision, according to the company. In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.
Arla Foods Ingredients will showcase the concept at the Nutri Ingredients Summit in São Paulo, Brazil, on April 23-24. The company aims to highlight growing opportunities for e-sports nutrition products in the Latin American market – with over half of Brazilian gamers spending more than 20 hours per week playing.