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This is first time in five years that the agri-food educational body will be exhibiting with its own stand which coincides with the charitable trust celebrating its 30th anniversary of educating the general public on Irish agriculture and food production and the launch of its very first donation campaign. After a successful collaboration with TikTok at last year’s ploughing championships, where the focus was around raising awareness on farm safety, this year, the aim is very much about celebrating the work of Irish farmers and supporting the agri-food sector.
To commemorate this celebration, Agri Aware, in partnership with TikTok, are bringing a special edition jersey to visitors at the ploughing. The limited-edition jersey will be available to purchase for visitors on the ground from the Agri Aware x TikTok Shop stand and for the first time, people will also be able to purchase live from the event from the comfort of their own home.
TikTok sensation and farming advocate Finn Walsh, will be joining Agri Aware and TikTok at the ploughing for two days to show his support and will be hosting LIVE Shopping sessions on TikTok Shop via @BourkeSports to sell the jerseys in real time to those at home. The purpose of the jersey is raise awareness on the important role Irish farmers play in producing food with the slogan ‘I support Irish Farming’ on the back of it.
The offering of the jersey and the launch of the donation campaign, is a first for Agri Aware and is being launched to generate support outside of its patrons base to continue to build on its work of enhancing agricultural literacy by expanding its activities into the future. Furthermore, Agri Aware’s programme partners Equip and BiOrbic will be exhibiting at the stand, promoting the education work it carries out with the agri-food body in secondary schools, as well as sharing updates on the work both organisations are undertaking in the equine and bioeconomy sectors, respectively.