With a legacy in supporting sports – including rugby, football, cricket and basketball –the company says it is ‘driven by its commitment to deliver unforgettable experiences for fans through its partnerships'. This will extend to the teams and players competing in the annual men’s and women’s Six Nations Championships, through the introduction of the new BKT award for rising stars in international rugby.
The new award will spotlight the next generation of exciting international rugby talent and use the platform to inspire upcoming stars of the game, those following in their footsteps, and the fans watching all around the world.
Commenting on the new partnership, Tom Harrison, chief executive officer at Six Nations Rugby, said: “The Six Nations is rugby’s most loved annual competition. As such, it is hugely exciting to welcome BKT to our family of partners for 2025. As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”
Lucia Salmaso, managing director of BKT Europe, added: “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”