.gif)
The ‘Heads Up!’ campaign encourages farmers and quad-bike users to showcase their everyday safety practices by sharing photos or videos demonstrating safe quad-bike use, from wearing helmets to carrying out regular maintenance, using the hashtag #FBDHeadsUp. The competition is running now until April 19. Each week, 10 winners will be selected through a draw, with featured entries highlighted across FBD’s social media channels.
Ciaran Roche, FBD Insurance risk manager said: “Quad bikes are a vital part of farm life, but they also present very real risks. Through the ‘Heads Up!’ campaign, we want to support farmers in taking straightforward, effective steps that make a real difference to their safety. This initiative reflects our ongoing commitment to farm safety by encouraging farmers to share their own experiences and lead by example within their communities.”
The campaign will be promoted across FBD’s social media and digital platforms, alongside press ad placements in agriculture publications, throughout the busy spring farming season, ensuring strong visibility and engagement with rural audiences.
The competition closes at midnight on Sunday, April 19.