New dedicated dealer network for Merlo

Effective immediately, Merlo Ireland will be represented by FJS Plant Ltd, in Co. Kildare and Co. Kilkenny; and Jim Power Agri Sales Ltd, Tallow, Co. Waterford.

Additionally, the company is in discussion with another soon-to-be-announced dealer in the southwest of Ireland. This network follows a model that Merlo has already successfully implemented in several European countries and is designed to advance Merlo’s market share objectives in key territories, the company said.

Commenting on the development, Paolo Merlo, CEO and president of Merlo Group said: “The Irish telescopic handler market continues to grow year on year, which is very encouraging. As a family-owned and progressive business, we are committed to increasing our presence globally and Ireland is a key part of our future plans”. He said the formation of this dealer network ensures that Merlo customers in Ireland will receive the highest level of local support for all sales, parts, and service requirements.

General manager, Merlo UK and Ireland, Shaun Groom, said: “Our goal is to provide Merlo customers with exceptional support and service. By partnering with FJS Plant Ltd, Jim Power Agri Sales Ltd, and our third dealer, we are confident that Merlo owners will experience enhanced accessibility to parts, service, and the latest product offerings.”